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// prize competitions · business in a box

TNF brought an idea. We handed back a business.

TNF wanted to run prize competitions. Looply built everything else: the sales platform, the backend and the legal management, all in one system. It doesn't just save them money. It earns it.

Idea → liveThe whole business, built by us
£4kA year in subscriptions they never needed
1System: sales, backend and legal
Oct 2026Live
// the idea

Most people would glue ten tools together.

// the usual way

Rent a pile of apps.

A shop builder, a payments plugin, a separate email tool, an affiliate app, and a spreadsheet for postal entries. Then hope it all stays legal and talks to each other.

// the looply way

One platform, built to fit.

The public site, customer accounts, checkout, draws, marketing and compliance, all in one system built for how prize competitions actually work. Subscription savings are about £4k a year. The real value is that it's the business itself.

// what we built

Everything a competitions business runs on.

Built with Next.js, Prisma, MySQL and Stripe, on a private server.

01Sales platform

  • Competition listings and pages
  • Basket and Stripe checkout
  • Order pages
  • Draws and results pages, and a winners page
  • "How it works", help and contact pages

02Customer accounts

  • Sign-up, email verification and two-factor login
  • Password reset
  • My tickets, my wins, wallet and credits
  • Billing and membership
  • Refer-a-friend
  • Notifications, including web push

03Growth

  • Membership plans
  • Free tickets and referrals
  • Affiliate partner portal with tracked links, commissions and payouts
  • Email campaigns and automations
  • Unsubscribe handling

04Admin backend

  • Competitions with images and instant-win prizes
  • Skill questions
  • Live draw screen
  • Winners, orders and customers
  • Memberships and affiliates
  • Messages: inbox, log, campaigns and automations
  • Editable site pages, settings and an audit log

05Legal & compliance

  • Free postal entry route: admin logs postal entries, they get tickets and go into the draw
  • Wrong answers marked not eligible; postal winners stay anonymous on results
  • Skill questions on entries
  • Editable legal pages
  • Spend limits and self-exclusion

06Privacy, security & speed

  • GDPR account deletion: personal data wiped, non-winning postal entries anonymised after the draw, orders, tickets, wins and audit log kept
  • Rate limiting and Stripe payment checks
  • Encrypted winner delivery and payout details
  • Images automatically resized and converted to WebP
SCREENSHOT COMING · LIVE DRAW
// the result

Not a cost saving. A revenue stream.

Most of our builds replace subscriptions. TNF's replaced about £4k a year of them, but that's not the point. The platform is the business: it sells the tickets, runs the draws, pays the affiliates and keeps it all compliant.

  • Next.js
  • Prisma
  • MySQL
  • Stripe
  • Two-factor login
  • Web push
  • WebP images
  • Private VPS

"We came to Looply with an idea. They handed us a working business."

TNF Competitions DRAFT QUOTE · AWAITING CLIENT APPROVAL
// questions

About this build, answered.

What does "business in a box" mean?

You bring the idea. We build the whole business platform: sales site, payments, customer accounts, backend, marketing, and the legal and compliance side.

How does the free postal entry route work?

Admin logs postal entries in the backend, they get tickets and go into the draw like anyone else. Wrong answers to the skill question are marked not eligible, and postal winners stay anonymous on the results page.

How does it handle GDPR?

When a customer deletes their account, their personal data is wiped and non-winning postal entries are anonymised after the draw, while orders, tickets, wins and the audit log are kept as required.

Who owns the platform?

TNF do. Once a build is paid for, the client owns it.

// next case studyMatchpoint →
// got an idea?

Bring the idea. We'll build the business.

What kind of business are you?

Tap one. Four quick questions, under a minute.

What's giving you headaches?

Pick as many as you like. Be honest, we've heard worse.

Roughly what do you spend on software a month?

A rough guess is fine. It helps us see what we could cut.

Where shall we send the fix?

We'll get back to you. No spam, no sales script.

We only use this to reply to you. Privacy policy

// sent to hello@looply.uk

Sorted.
Go get some sleep.

We'll be in touch soon.