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// custom business systems

One system. Zero duct tape.

Most businesses run on a pile of apps that work, but never quite fit. We replace them with one system built around how your business actually runs. It's cheaper, it works better, and once it's paid for, it's yours.

£45kA year saved at MP Estates
£12kA year saved at Matchpoint
£400A month saved at Naughty Noughties
1System instead of the pile
// the problem

Duct tape, or a stainless steel boat?

// how most businesses run

Ten apps. Ten logins. One headache.

A CRM here, a booking tool there, a spreadsheet only you understand, and something to glue them together. Each one costs a monthly fee. None of them talk to each other properly. And the training manual is whoever's been there longest.

// how it could run

One system, built for you.

Everything your team needs in one place, shaped around the way you work. Not the other way round. You stop paying for seats nobody uses, new starters learn one thing instead of ten, and you own it outright once it's paid for.

// what can go in it

Whatever your business actually runs on.

Every system is different, because every business is. These are the building blocks we use most.

01Customers & sales

  • CRM, leads and sales pipelines
  • Bookings and calendars with public booking links
  • Payments through Stripe
  • Customer accounts and portals

02Your team

  • Training academy with manuals, quizzes and progress tracking
  • HR: onboarding, holidays, rosters and reviews
  • Tasks, reminders and notifications
  • SOP library and knowledge base

03Paperwork & compliance

  • E-signing with templates and verification
  • Secure, encrypted document collection
  • GDPR-friendly data deletion
  • Audit logs so you know who did what

04Marketing & AI

  • Email campaigns, sequences and broadcasts
  • Link tracking and stats
  • AI tools that save time, like writing property descriptions
  • AI receptionists, chatbots and WhatsApp bots
// built to need

Not a template. Your business, in software.

A couple of examples of what "built for you" means in practice.

// a car dealer

Payments and a proper customer database

Stripe payments wired straight into a SQL database that collects and keeps customer details, so every sale and every customer lives in one place.

// a van or car rental business

Every vehicle, tracked

Trackers, mileage and daily depreciation for every vehicle in the fleet, so you know what each one is earning and what it's costing.

// what it costs

Priced per build. Owned for good.

Every build is quoted after a walk-through, but here's a rough guide. Prices are going up, so treat these as current ranges.

// small trade app

CRM, quotes, invoices, reviews

~£1,000one-off

Or about £100 a month including hosting. The one-off price is rising to £1,500–£2,000.

// mid-size custom app

Matchpoint-sized

£2–3k

A member or staff app with an admin side, built around your process.

// larger platform

Bigger builds

~£5,000

Full platforms with more moving parts. Quoted properly after we've seen what you need.

Third-party fees (payment providers, phone lines and so on) are passed on at cost. Hosting and support are optional, monthly or yearly. See full pricing.

// how a job works

From headache to handover.

  1. Walk-through with Josh

    What's driving you mad and what you'd love it to do. We start with the biggest pain and show you what's possible.

  2. Jenny plans it

    She gathers the documentation, looks for existing solutions that save build time, catches what was missed, and lists what's needed, missing or broken.

  3. We build it

    One system that fits how you work. We fix the problems without creating new ones.

  4. Tested and handed over

    Jenny tests everything and keeps you posted. Once it's paid for, you own it. Hosting and support carry on if you want them.

// questions

Custom software, straight answers.

What is a custom business system?

It's one piece of software built for your business that replaces the separate subscriptions you pay for now, like your CRM, booking tool, training platform and e-signing app. It's shaped around how you work, so your team uses one thing instead of ten.

Is custom software more expensive than subscriptions?

Usually not over time. You pay for the build, then you own it, instead of paying monthly fees for every app and every seat forever. MP Estates saves about £45,000 a year and Matchpoint about £12,000 a year compared with what they paid before.

How much does a custom system cost?

Every build is quoted after a walk-through. As a guide, small trade apps start from around £1,000 one-off (or about £100 a month including hosting), mid-size apps are £2,000 to £3,000, and larger platforms are around £5,000.

Do I own the software?

Yes. Once it's paid for, you own it. Hosting and support are optional and can be billed monthly or yearly.

Can it work with the tools I already use?

Yes. We connect to things like Stripe, Google, Xero, WhatsApp, email and CRMs. Where there's no off-the-shelf bridge between two systems, we build one.

What kinds of businesses is this for?

Any business with a team that's paying for lots of different software. We've built systems for an estate agent, a sales training community, an events business and a prize competition company.

// your turn

What would you cancel first?

What kind of business are you?

Tap one. Four quick questions, under a minute.

What's giving you headaches?

Pick as many as you like. Be honest, we've heard worse.

Roughly what do you spend on software a month?

A rough guess is fine. It helps us see what we could cut.

Where shall we send the fix?

We'll get back to you. No spam, no sales script.

We only use this to reply to you. Privacy policy

// sent to hello@looply.uk

Sorted.
Go get some sleep.

We'll be in touch soon.