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// estate agent · south ockendon

MP Estates saves about £45k a year. And nobody misses a call.

Their team's time was going on admin, training and paperwork spread across a pile of tools, instead of selling and getting properties on the market. We built one staff hub that runs the whole office, and an AI receptionist that never sleeps.

£45kSaved a year, receptionist included
£600A month answering service, replaced
1Staff hub instead of a pile of tools
24/7Calls answered, out of hours too
// the problem

Great at selling houses. Drowning in everything else.

// before

Admin everywhere.

Training, HR, paperwork, documents and marketing were spread across lots of different tools. Every new starter had to learn all of them. And calls went to a £600-a-month answering service.

// after

One hub. One receptionist.

Everything the office runs on now lives in one staff hub built for an estate agent. Calls are answered straight away by an AI receptionist that routes them and takes proper messages out of hours.

// what we built

A staff hub that runs the whole office.

Built with Next.js, Prisma and MySQL, hosted on a private server. Here's what's inside.

01Staff & HR

  • User roles and permissions
  • Onboarding steps and "meet the team"
  • Probation reviews
  • Holiday requests and approvals
  • Staff roster and office closures
  • Staff handbook

02Training academy

  • Manuals for sales negotiators, AML, GDPR, communication standards and offers
  • Quizzes with progress and completion tracking
  • AML training log
  • Training-compliance view for managers

03SOPs & knowledge

  • SOP library and knowledge base
  • Document library with read tracking
  • Client document views
  • Search across everything

04Sales

  • Sales pipeline with tracker, weekly review and sale updates
  • Step-by-step guides for the vendor, buyer, landlord, tenant, overseas-landlord and offers journeys

05Tasks

  • Tasks, to-dos and reminders
  • Notifications and an activity log

06Toolbox & AI

  • AI property description writer
  • Lettings agreement builder
  • Move-in sheets
  • Completion and review posters
  • An AI assistant tool

07Compliance

  • E-signing with templates, signers and verification
  • Secure ID-document collection, encrypted, with staff unlock
  • AML tools

08Bookings, marketing & finance

  • Booking calendars with public booking links
  • Marketing hub: campaigns, email sequences, broadcasts, contacts, link tracking, deliverability and search insights
  • Cash-flow tool covering costs, revenue drivers, checks and a change log
  • A bot link and messaging system
SCREENSHOT COMING · STAFF HUB
// the ai receptionist

No "press 1". No £600 a month.

MP Estates were paying a call-answering service £600 a month. Now an AI receptionist picks up every call, and it costs very little per call.

// instantly

Answers straight away

No menus, no hold music. Every caller gets a response.

// routes

Right person, first time

Callers get put through to the right department, not passed around.

// out of hours

Takes a proper message

All the details, emailed to the right team, ready for the morning.

That's about £7,200 a year of answering service gone, and it's part of the £45k total.

// the result

About £45,000 a year back. Plus a faster team.

The savings come from the tools and the answering service they no longer pay for. On top of that, training costs have dropped, because new starters learn one system instead of many.

  • Next.js
  • Prisma
  • MySQL
  • Private VPS
  • Encrypted ID documents
  • E-signing
  • AI receptionist
  • AI writing tools

"We stopped paying for six different tools, and new starters get up to speed in half the time."

MP Estates DRAFT QUOTE · AWAITING CLIENT APPROVAL
// questions

About this build, answered.

Does the £45k include the AI receptionist?

Yes. The roughly £45,000 a year includes the £600-a-month answering service the AI receptionist replaced.

Who owns the staff hub?

MP Estates do. Once a build is paid for, the client owns it.

Could this work for another estate agent?

Yes. Every build is shaped around how your office works, but the same pieces (training, compliance, pipeline, e-signing, AI receptionist) fit most agents. See software for estate agents.

How is sensitive data kept safe?

ID documents are collected through a secure link, encrypted, and only unlocked by staff who need them. E-signing includes signer verification.

// next case studyTNF Competitions →
// your turn

Want results like this?

What kind of business are you?

Tap one. Four quick questions, under a minute.

What's giving you headaches?

Pick as many as you like. Be honest, we've heard worse.

Roughly what do you spend on software a month?

A rough guess is fine. It helps us see what we could cut.

Where shall we send the fix?

We'll get back to you. No spam, no sales script.

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// sent to hello@looply.uk

Sorted.
Go get some sleep.

We'll be in touch soon.